CONTENT strategist & COPYWRITER - THE GLENLIVET
July 2016 - December 2016
BRAND: THE GLENLIVET
content strategy lead on the account. I CREATED A new STRATEGY FOR the brand’s INSTAGRAM channel TO BOOST GROWTH. THIS INCLUDED USING REGRAMS from superfans rather than brand images which were receiving low engagement, working with key whisky influencers, using an appropriate tone of voice per audience segmentation AND CULTIVATING A significantly MORE ENGAGED AUDIENCe.
This resulted in huge growth of the channel by 20k followers in a matter of months.