Pernod Ricard 

 

CONTENT strategist & COPYWRITER - THE GLENLIVET

July 2016 - December 2016


THE GLENLIVET

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BRAND: THE GLENLIVET

CAMPAIGN: INSTAGRAM

SUMMER 2017

content strategy lead on the account. I CREATED A new STRATEGY FOR the brand’s INSTAGRAM channel TO BOOST GROWTH. THIS INCLUDED USING REGRAMS from superfans rather than brand images which were receiving low engagement, working with key whisky influencers, using an appropriate tone of voice per audience segmentation AND CULTIVATING A significantly MORE ENGAGED AUDIENCe.

This resulted in huge growth of the channel by 20k followers in a matter of months.