July 2016 - December 2016
Senior brand editor for THE GLENLIVET - Facebook, Instagram, Twitter, web & email
BRAND: THE GLENLIVET
CREATED A new STRATEGY FOR the brand’s INSTAGRAM channel TO BOOST GROWTH. THIS INCLUDED USING REGRAMS from superfans rather than brand images which were receiving low engagement, working with key whisky influencers, using an appropriate tone of voice per audience segmentation AND CULTIVATING A significantly MORE ENGAGED AUDIENCe.
This resulted in huge growth of the channel to 20k followers + in a matter of months.