TO SUPERCHARGE THE GROWTH OF THE TESCO HOMEWARE INSTAGRAM ACCOUNT, I LED A PHOTOSHOOT TO CREATE ORIGINAL ASSETS FOR THe CHANNEl.
Once I had a suite of images and videos that I was happy with, I led a SUBSEQUENT PROJECT TO CREATE A VISUAL TONE OF VOICE AND PHOTOSHOOT TO ensure the quality of the channel was upheld no matter who created the content
BRAND: TESCO HOMEWARE
CAMPAIGN: VISUAL TONE OF VOICE
TESCO ONLINE BEAUTY SESSIONS were 1:1 beauty consultations with bloggers that enabled tesco customers to get non-brand affiliated advice.
AS my role at zone expanded to include multiple tesco accounts, i became the lead editor across the tesco beauty project, delivering training to the bloggers and ensuring that quality was upheld.
BRAND: TESCO BEAUTY
CAMPAIGN: ONLINE BEAUTY SESSIONS