Tesco

APRIL 2014 - JUNE 2015

SENIOR BRAND EDITOR FOR TESCO (BRAND, HOMEWARE, beauty) - FACEBOOK, INSTAGRAM, TWITTER & EMAIL


Tesco BRAND TWITTER

 

Tesco 2.jpg
Tesco_ES.jpg

BRAND: TESCO MAIN BRAND

CAMPAIGN: TWITTER AGILE CONTENT

SUMMER 2014

AS SENIOR EDITOR, I WAS TASKED TO LEAD AN EDITORIAL TEAM TO CREATE CONTENT FOR SOCIAL MEDIA AND CHANGE THE PERCEPTION OF TESCO. 

THE SUPERMARKET GIANT WERE STRUGGLING TO mAINTAIN A GOOD PUBLIC IMAGE IN THE WAKE OF THE HORSEMEAT SCANDAL

We used humour to connect with 18+ USERS ON SOCIAL MEDIA AND AND GIVE THEM A POSITIVE BRAND EXPERIENCE. THIS PIECE OF CONTENT WAS POSTED MINUTES AFTER TAYLOR SWIFT RELEASED HER SONG SHAKE IT OFF, AND WE GOT PR IN THE EVENING STANDARD


TESCO HOMEWARE

TESCO GM 2.jpg

TO SUPERCHARGE THE GROWTH OF THE TESCO HOMEWARE INSTAGRAM ACCOUNT, I LED A PHOTOSHOOT TO CREATE ORIGINAL ASSETS FOR THe CHANNEl. 

Once I had a suite of images and videos that I was happy with, I led a SUBSEQUENT PROJECT TO CREATE A VISUAL TONE OF VOICE AND PHOTOSHOOT TO ensure the quality of the channel was upheld no matter who created the content

BRAND: TESCO HOMEWARE

CAMPAIGN: VISUAL TONE OF VOICE

SUMMER 2015


Tesco Beauty

Screenshot 2018-11-27 at 15.10.51.png

TESCO ONLINE BEAUTY SESSIONS were 1:1 beauty consultations with bloggers that enabled tesco customers to get non-brand affiliated advice.

AS my role at zone expanded to include multiple tesco accounts, i became the lead editor across the tesco beauty project, delivering training to the bloggers and ensuring that quality was upheld.

BRAND: TESCO BEAUTY

CAMPAIGN: ONLINE BEAUTY SESSIONS

SPRING 2015