The Flex Network - Week 14

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October 5 2018

Good morning, 

It's finally Friday and that means it's almost the weekend! Well done for getting through the week from this little newsletter, here. 

In saying that - we're growing in numbers each week! We'd love to keep the momentum up so please do let your friends and colleagues know about The Flexwork Network. They can sign up here.

Now, onto this week's headlines...
 


Social Media, Marketing & Tech

One to add to your bookmarks. Here's Facebook's Guide to Christmas. Warning: it sounds American as it constantly refers to the next few months as "holiday season" but is a good resource to take broad learnings from.

Apparently there are new emojis are on the horizon, but there's still no flamingo emoji! COME ON TECHNOLOGY GODS! 

It appears that you might see advertising on WhatsApp in the future... not sure what we think of this aside from it being inevitable.

Viral Facebook publisher Unilad are going into administration, although it looks like they may be bought out in an update from the BBC last night.  

Facebook now have an option for megabucks advertisers to 'premiere' a video Facebook Watch. See how it works here

This week I went to a great networking event held by London Mums Network. Some new and interesting things were put on my radar, such as the Facebook Local & Instagram Direct apps, and FB beta-testing a subscriptions service for Groups. There was also loads of interesting info about FB ads from guest speaker GurlInTech. For anyone who needs to brush up on their ads skills as homework, here's the link for FB Blueprint again.

Something I didn't know was that there is a theory that using third party schedulers impacts negatively upon an organic post's performance on Facebook. I've been doing some research on this but there's a lot of articles from schedulers disproving the theory, but not necessarily an independent conclusion. However, I found that Hootsuite is up for sale. Could be all the proof we need?

Website owner? Here's some news for you. Google now ranks sites in favour of those that have a security certificate like SSL certificate or https. Activating SSL normally means paying for a certificate from your hosting provider but there is a not for profit organisation supported by Google Chrome, Microsoft and others that have set up a free SSL certificate. (H/T to SportyTechyGeek for this one)


Flex and freelance heroes

Timewise are accepting nominations for their Power 50 list for 2019. There's loads of categories for high-flyers who are influencing the industry positively. Really feels like there is change in the air for flexible working in the next year

The UK government have announced that they will "consider creating a duty for employers to consider whether a job can be done flexibly, and make that clear when advertising." The press release also states that they will consult on whether companies with more than 250 staff should publish their parental leave and pay policies. If both of these go ahead this would really change the face of job-hunting in such a positive manner

Freelance Heroes isn't just a great Facebook Group filled with loads of great chat, they're also hitting the road, maaaaaan. Connect with other Freelancers at their roadshow, kicking off in Camden in North London

Skip to the end of this video for some shocking stats about women in the workplace, and some rally cries for knowing your worth. Apologies in the advance for The Apprentice/Loose Women promo

A company in New Zealand has adopted a four-day working week (but giving employees five days' pay) after a successful trial. *Immediately books flights to NZ*


That's all for this week, see you next week!
 

I'm Angharad Salazar Llewellyn. I'm a freelance social media consultant, brand editor and journalist available for hire. Just email me if you'd like to work together. Like this newsletter? You can buy me a coffee, here.




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