Unilever

content strategist & copywriter - Vaseline, PerSIl & Comfort

July 2016 - December 2017


Vaseline

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BRAND: VASeLINE

CAMPAIGN: #LULUXVASELINE

Autumn 2017

content strategy lead for the second year of Vaseline's  collaboration with Lulu Guinness. 

We built on the success of year one by adding an email into the mix to drive e-commerce and sales which was a core objective for Unilever.

I created live content from the launch party for Facebook, Snapchat, Instagram & Twitter.


Persil 

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BRAND: PERSIL

CAMPAIGN: PeRSIL POWERGEMS

SPRING - WINTER 2017

Content strategy lead for Unilever's digital campaign for Persil Powergems: the biggest launch in 10 years for the UK’s #1 laundry brand.

 

COMFORT

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BRAND: COMFORT

CAMPAIGN: FRAGRANCE BURST

AUTUMN 2016

content strategy lead on this Influencer campaign ACROSS INSTAGRAM AND TWITTER.

THIS WAS one of three posts of a collaboration between fashion influencer Dress Like A Mum and Comfort's latest launch.